Answer a few questions about your business and what you need from your website. At the end, we'll generate a prompt you can paste into ChatGPT (or any AI assistant) to create either a professional website brief or a product requirements document.
How It Works
Most people struggle to write a good website brief — not because they don't know their business, but because they don't know what a web team needs to hear. This tool bridges that gap.
Walk through 7 short sections covering your business, goals, structure, design preferences, competitors, and practical constraints. At the end, choose your output:
- Website Brief — A structured document you can hand to a web designer or agency. Covers goals, audience, structure, and design direction.
- Product Requirements Document (PRD) — A technical specification suitable for developers. Includes user stories, acceptance criteria, and architecture guidance.
Copy the generated prompt, paste it into ChatGPT, and get a polished document back in seconds.
Why This Exists
We wrote a whole article about why most briefs fail — and why that's the industry's fault, not yours. This tool is our attempt to fix it. By asking the right questions upfront, the AI gets what it needs to produce something genuinely useful.
At the end, you can email the prompt and your answers to yourself and share with your team.
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