# Retain, attract, or earn

Counted our tools. Half had a confident answer for what they're for. The rest got 'it's useful though.'

Counted our internal tools last month. Scripts, dashboards, calculators, templates.

About a dozen of them.

Asked the team: which ones are keeping clients, which ones are attracting new ones, and which ones are earning money?

About half got a confident answer. The rest got silence and then "it's useful though."

Useful for who? Useful how? Useful enough to maintain?

Now we have a rule. Every tool gets one label: retain, attract, or earn. No label, no maintenance hours.